Beef is very nice and they have many options from the parts of the cow to the quantity of the beef. It suits all budgets I guess, for everyone can taste kobe beef. The more expensive price, the softer the beef is. This restaurant has so many awards and the staffs bring the medals to our table to take picture, which is very funny. I think it's a way they do marketing on social media. The restaurant looks fancy and worth the price. Staffs can speak English and Menu is also in English. I saw this brand everywhere in Japan, but the one in Kobe is pretty quiet.